From Inbox Overload to Closed Deals: How Church & State Boosted Event Revenue by 10% with Dexter
Who: Church & State is a 4,000-square-foot event space in Utah run by Samantha, a one-woman show, who balances multiple ventures. Her generic forms and info@ email weren’t cutting it, and she was looking for a smarter way to streamline bookings and grow her business.
The original inquiry experience.
Challenge: Being a one-woman show and having a consistent flood of inquiries, managing event requests drained Sam’s time. It took 2-3 back-and-forth emails to get details, often from unqualified leads. This ate up hours needed to focus the right leads, execute events, and reach the goal of launching a coffee shop.
Solution: Dexter transformed her process.
- Speed: Dexter collected key details upfront and displayed pricing conditionally, helping Sam quickly qualify leads, prioritize inquiries, and close deals faster. Dexter saved her 5-7 hours a week, giving her time to launch an additional revenue stream (her coffee shop).
- Insights: Dexter’s data showed a recurring need for catering—a service Sam hadn’t considered. Dexter showed her that over 60% of the inquiries were looking for catering services, so she met the demand by launching in-house catering, creating an additional revenue stream.
- Revenue: After using Dexter for 3+ months, Church & State increased their revenue by 11% and started bookings more of the bookings that matter.
The Dexter inquiry experience.
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“As a one-woman show, Dexter has given me back 10-12 hours a week, freeing me to execute more events and giving me time to launch my coffee shop!”
Samantha Epperson — Operator/Event Director, Church & State
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ROI from Dexter:
- Cut 5-7 emails per lead, which saved 10-12 hrs weekly, enabling her to launch a coffee shop.
- Qualified 5x faster than generic forms
- Filtered out the unfit leads, increasing event revenue by 10-12%