Church & State Boosted Event Revenue by 11% with Dexter

Church & State is a 4,000-square-foot event space in Utah run by Samantha, a one-woman show, who balances multiple ventures. Her generic forms and info@ email weren’t cutting it, and she was looking for a smarter way to streamline bookings and grow her business.

The original inquiry experience.

Challenge

Being a one-woman show and having a consistent flood of inquiries, managing event requests drained Sam’s time. It took 2-3 back-and-forth emails to get details, often from unqualified leads. This ate up hours needed to focus the right leads, execute events, and reach the goal of launching a coffee shop.

Solution:

Dexter transformed her process.

• Speed: Dexter collected key details upfront and displayed pricing conditionally, helping Sam quickly qualify leads, prioritize inquiries, and close deals faster.
• Time back: By cutting 5–7 emails per lead, Dexter gave Sam back 10–12 hours a week—time she reinvested in running better events and opening her coffee shop.
• New Revenue: Dexter data showed her that over 60% of the inquiries were looking for catering services, so she met the demand by launching in-house catering, creating an additional revenue stream.

The Dexter inquiry experience.

<aside> 👋

“As a one-woman show, Dexter has given me back 10-12 hours a week, freeing me to execute more events and giving me time to launch my coffee shop!”

Samantha Epperson — Operator/Event Director, Church & State

</aside>

Results

In just 3 months, Church & State grew event revenue 11%, filtered out unfit leads, and tapped into a whole new catering market.

• Cut 5-7 emails per lead, which saved 10-12 hrs weekly
• Qualified 5x faster than generic forms