Hotel Chelsea is a legendary NYC icon that’s played host to Bob Dylan, Patti Smith, Andy Warhol, and a new generation of brand activations and private events. With eight eclectic event spaces, it’s built for gatherings that feel as unforgettable as the hotel’s history.
The original inquiry experience
The events team was underwater. Nearly 200 inquiries a week (spiking past 300 in peak season)—many vague, unrealistic budgets, or never serious. They were forced to spend valuable hours responding to leads that would never convert or just ghost.
They were stuck chasing missing details—space preferences, alternative dates, budgets—through endless email threads. Conversions flatlined at 10%, and the team spent more time drowning in back-and-forth emails answering the same questions than booking revenue-driving events.
“A lot of people just reach out with no real plan. It wasn’t sustainable,” says Kiley, Associate Event Director
Pain in plain terms:
The Dexter inquiry experience
By upgrading their Tripleseat event form with Dexter, structured flow that captures the essentials—event type, budget, date flexibility, space preferences—before anything hits the team’s inbox.
“It narrows the field. We’re not wasting time chasing people who were never going to book.” — Kiley