Cutting Through the Noise: How Roscioli Qualifies Leads Faster While Saving 7 Hours a Week With Dexter

Who: When beloved Roman institution Roscioli opened its NYC outpost, it brought impeccable food and high-touch service. But with hundreds of event leads pouring in each week through a generic form, the team was drowning in back-and-forth emails and missing big opportunities. They also didn’t want to move away from Tripleseat, their event management system/CRM.

Original inquiry experience

The Challenge:

• Hundreds of event inquires / week, each taking 3-4 emails to qualify
• Over 75% of leads were unqualified (due to budget)
• Staff of two (that also had other responsibilities / properties to manage)
• Inquiries lacked visibility into guest intent or budget upfront
• Repetitive communication wasted hours each week
• Existing workflow and CRM (Tripleseat) could not be changed

Solution:

Dexter inquiry experience

Dexter transformed the team’s event inquiry process into a streamlined, self-qualifying flow that gave time back to focus on closing higher-value bookings, while seamless integrating with their existing CRM, Tripleseat and dovetailing into their existing workflow.