Roscioli Qualifies Leads Faster While Saving 10+ Hours a Week With Dexter

When beloved Roman institution Roscioli opened its NYC outpost, it brought impeccable food and high-touch service. But with hundreds of event leads pouring in each week through a generic form, the team was drowning in back-and-forth emails and missing big opportunities. With just two staff members splitting time across multiple properties in the group's portfolio, every unqualified lead meant hours lost and opportunities jeopardized. And they weren’t about to abandon Tripleseat, the event management system/CRM their workflow depended on.

Original inquiry experience

Challenge

• 100+ inquiries per week, each taking 3-4 emails to qualify
• Over 75% of leads were unqualified (due to budget)
• Staff of two (that also had other responsibilities / properties to manage)
• Inquiries lacked visibility into guest intent or budget upfront
• Repetitive communication wasted hours each week
• Existing workflow and CRM (Tripleseat) could not be changed

Dexter inquiry experience

Solution

Dexter transformed the team’s event inquiry process into a streamlined, self-qualifying flow that gave time back to focus on closing higher-value bookings, while seamlessly integrating with their existing CRM, Tripleseat.

✨ Transparent Guest Experience

“It answers the questions I used to have to ask (e.g. we don’t offer liquor, only beer and wine)—and lets us come into the conversation already aligned.”